Many retailers have discovered a great way to build their store brand awareness in a “Is this a real diamond?” giveaway promotion. The concept is very easy. Have File-A-Gem print 1000 cards for you like the ones shown below. Purchase 999 CZ’s from your source and load those CZ’s and a single diamond into the cards. Work with a local sports team, concert venue, church, university or another place where people gather and give away the 1000 cards to attendees.
One lucky recipient gets the diamond and the others get a CZ.
The cards are then brought into the store for a sales associate to tell the holder if he/she is the lucky winner! Consider offering a 10% discount on purchases from the store as a consolation prize or mount the CZ into a sterling silver pendant for the holder.
Box Brokers is happy to assist you in implementing this program. We have experienced graphic design associates that can create a design for you as well as support signage and social media postings. Call us at 800-809-3868 for details.
